Research Objectives
Understanding the triggers, barriers and opportunities for Non-Alcoholic Beers
THE RISE OF NON-ALCOHOLIC BEERS: CONSUMER TRENDS & MARKET DISRUPTIONS
Approach and Methodology
Mini Group Discussion & Home Immersions
- With 5 people, One-on-one Interview
- Lasting up to 120 minutes
- At a Central Venue, In-home interview
Market: Delhi, Mumbai, Bangalore & Ahmedabad; sample included 10 MGDs & 8 Home Immersions.
Target Group
Demographics
- Male & Female
- NCCS A
- 25-30 years
Usership
- Equal mix of Abstainers, Beer loyalists and Non-Alcoholic beer consumers
Related Studies
↗
Sip or Skip: Evaluating Ready-to-Drink Alcoholic Beverage Concepts
Targeting urban RTD (Ready-to-Drink) consumers, this study tests the appeal of new propositions under a popular alco-bev brand. The research identifies relevance, taste preferences, and purchase intent.
→
↗
Taste the Brand: Mapping Whiskey Brand Imagery and Flavor Profiles
This alco-bev study maps the Indian whiskey market. Participants evaluated taste profiles and brand associations for popular names. The research explores sensorial expectations and emotional connections.
→
↗
The Perfect Pour: What Truly Makes a Whisky Stand Out to Its Consumers?
This product evaluation study assesses consumer preference across branded and blind whisky samples. It uncovers key sensory cues and product attributes influencing likability.
→
Ready to Elevate Your Next Research Project?
Stop worrying about recruitment complexities and fieldwork logistics. Partner with Think Design Research Services and let us deliver the high-quality respondents your study deserves.