%20(1)_gif.gif)
Alexa, Book Me a Room: Voice-Activated Travel’s Future and User Preferences
Research Objectives
To test and evaluate prototype app designs on the interface for voice bookings on the client’s app.
Approach and Methodology
One-on-One Interview
Lasting up to 60 minutes
At a central location
Sample Size: 16 IDIs
Market: Ghaziabad & Kanpur
Target Group
Male
NCCS A2B1
25-35 years
Working/Traders
Usership
Offline Hotel Booker: Must be booking hotel through travel agent or walk into the hotel at least 2-3 times a year
Online Booker: Must book hotel through OYO/Goibibo etc at least 2-3 times a year.
Travel Calling: What Makes a Destination Aspirational for Young Indians
It explores how travel connects to identity, aspiration, and lifestyle—especially among those who have visited or plan to visit Singapore. The findings spotlight how travelers research, dream, and decide—offering cues to build emotional resonance in destination marketing.
Jet Set Go: Insights into International Travel Booking Decisions and Planning Preferences
This study investigates how Indian travelers plan and book international holidays. Insights reveal key destinations, barriers to booking via OTAs, and what inspires trust, convenience, personalization, and overall satisfaction in planning a seamless global getaway.
Book or Bounce: Understanding Online Flight & Hotel Booking Behavior
This study examines triggers and barriers in online flight and hotel booking through group discussions. Targeting frequent and occasional travelers, it analyzes consumer journeys on online platforms. The findings pinpoint user expectations, loyalty drivers, and feature gaps.