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The Devil is in the Details: Cracking E-Commerce UX Code For Better Navigation
Research Objectives
To understand the customer’s interaction with UI/UX of Client’s app and understand how they perceive it different from other companies
What are the kind of issues that customers have faced with Payments on client’s app and other companies and what more are they looking for from Payments on client’s app
To understand how customers find a particular product (Search vs Burger Menu vs Home Page) and can the experience be made improved further
How do customers like their Search Experience on client’s app vs other companies and what more are they looking for to improve it further
Approach and Methodology
One-on-one Interview
Lasting up to 60 minutes
At Client’s Lab
Sample Size: 36 IDIs
Market: Delhi, Bangalore & Mumbai
Target Group
Male & Female
NCCS A
18-45 years [25-35 yrs, 36-45 yrs]
Usership
Frequent online shoppers from Jabong/Myntra/Flipkart/Amazon etc.
Must do online shopping at least 1-2 times a month
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