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The Mobile Recharge Maze: Simplifying Consumer Experience and Enhancing Usability
Research Objectives
Is the entire recharge process on client’s website for recharging (through Payments Bank) intuitive or difficult to understand?
Imperative to know – ease of the process & improvements
Approach and Methodology
One-on-One Interview
Lasting up to 60 minutes
At a client’s lab
Sample Size: 12 IDIs
Market: Delhi NCR
Target Group
Male
NCCS A2B1
24-30 years
Usership
Consumers who recharge online through airtel website / Paytm website/ Jio Website and using credit/debit/net banking AND NOT having a wallet/app.
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