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Booked or Bounced? Evaluating the Ideal Hotel Booking Interface for Conversions

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

To test and evaluate prototype app designs on the interface for hotel booking.

Target Group

  • Male

  • 25-45 Years

  • Working Professional & Businessman

  • SEC: A1+

  • Married with/out kid

Approach and Methodology

  • UX Testing - Allow the respondent to explore the APP to elicit responses

  • Lasting up to 1 hours

  • At a Central Venue

SAMPLE SIZE: 12 IDIs

MARKET: Delhi & Bangalore

Usership

  • Must be taking at least 3-4 trips a year for leisure or business purpose.

  • Must be booking hotel online through OTA’s App.

  • Mix of leisure hotel booker and business trip hotel booker.

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Mobile Website Coming Soon.

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