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Digital Gifting Trends: Why Gift Cards Are Abandoned and How to Improve
Research Objectives
To identify the key consumer problems related to our product flow on the app.
Intent is to identify improvement areas needed from a product perspective which we can take to the Product team.
Target Group
Male & Female
NCCS A1
25-45 years
Approach and Methodology
One-on-One Interview
Lasting up to 60 minutes
At a client’s lab
Sample Size: 12 IDIs
Market: Delhi NCR
Usership
Online Gift Card Buyers from MMT/Amazon/Lifestyle/Shopper Stop
Intender: Who has searched for a Gift card on the client’s app but has not purchased it.
Mobile Website Coming Soon.
+91 8447601778
+91 8076530971
Looking forward to hearing from you.
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