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Hair to Stay: Real Consumer Feedback, Purchasing Behavior, and Product Insights

Research Objectives
Understand the purchasing behavior, trigger and barriers toward client’s brand and feedback on recent product launched in the market.
Target Group
Females
25-35 years
Working Women and Homemakers
SEC: A
Approach and Methodology
Consumer Connect
Lasting up to 45 Minutes
At Consumer’s home
SAMPLE SIZE: 10 IDIs
MARKET: Delhi
Usership
Must be users of the recently launched Dabur Almond Shampoo
Must be bottle users (no sachets)
Must be using the product for the last 1 month at least
Must be the key decision maker for buying the product

Mobile Website Coming Soon.
+91 8447601778
+91 8076530971
Looking forward to hearing from you.
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