The Evolution of Beer Consumer Behavior: Crafting Emotional Connections

To build a brand muse for each of the key client’s portfolio brands as well as key competition brands.

Ethnographic Consumer Immersions

Sample Size: 32 Immersions

Market: Delhi, Mumbai, Bangalore, Pune, & Hyderabad

Regular consumers of Alcoholic beverages and must be Preferers of BEER.
Must have consumed Beer at least 6 times in the last 10 occasions.
Must consume Beer at least 4-6 times a month, 2/3 times a week
Must mostly purchase/ be the decision maker for their brand of beer
Mix users of Corona, Hoegaarden, Beck’s Ice, Budweiser Magnum, Bira and Craft Beer.