A Recipe for Growth: Case Study in F&B Industry and Consumer Preferences

Research Objectives

Consumer eating out habits and behavior
Pizza – Interaction with the category - Perception and frequency
Brand perception, likes and dislikes, SWOT, relevance, service standards and viewpoint on food
Key competition in pizza space – Preferred outlets and reasons : Taste, price, deals, variety
Chinks in the armor of client’s brand and course correction the brand needs to take

Approach and Methodology

Focus Group Discussion

With 8 people
Lasting up to 90 minutes
At a Central Venue

Sample Size: 20 FGDs

Market: Ahmedabad, Lucknow, Indore & Surat

Target Group

Male & Female
NCCS A/B
19-34 years
College Student, Young Working Adult, Home maker, Working or business man.

Usership

Veg and Non Veg Consumers
Frequent Pizza Consumers (Must order pizza or go out to eat at least once a month)
Infrequent Domino’s Consumers (2-3 times in last 12 months)
Domino’s lapsers (Have not bought Domino’s in last 6 months, but had it multiple times before that)

Back To All

Energy in a Bottle: Testing Appeal of a New Drink Category in India's Market

The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.

Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category With Consumer Insights

Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.

Cream Filled: Growth Blocks in Packaged Cakes and Cream Biscuits

It uncovers consumption frequency, brand preferences, and reasons for lapsing or switching from packaged snacks. The research offers nuanced insights into evolving habits around cakes, cream biscuits, and chocolate cookies across youth and family audiences

GET IN TOUCH WITH US!

We would love to hear from you! Whether you have a question about our services or need assistance, feel free to reach out.