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Research Objectives
To test and evaluate prototype app designs on the interface for hotel booking.
Target Group
Male
25-45 Years
Working Professional & Businessman
SEC: A1+
Married with/out kid
Approach and Methodology
UX Testing - Allow the respondent to explore the APP to elicit responses
Lasting up to 1 hours
At a Central Venue
SAMPLE SIZE: 12 IDIs
MARKET: Delhi & Bangalore
Usership
Must be taking at least 3-4 trips a year for leisure or business purpose.
Must be booking hotel online through OTA’s App.
Mix of leisure hotel booker and business trip hotel booker.
Mobile Website Coming Soon.
+91 8447601778
+91 8076530971
Looking forward to hearing from you.
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