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Research Objectives
To understand consumer’s associations with & perceptions of “Fast Food” in their life.
Deconstructing dining experience specifically for Burger consumer.
Cues to Enhance client’s brand Experience.
Target Group
Male
18-25 years and 26-35 years
Student, Working Professional & Businessman
SEC – A2/A3/B1
Approach and Methodology
Focus Group Discussions
With 8 Respondents
1.5-2 hours
At a central location
SAMPLE SIZE: 18 FGDs
MARKET: Delhi, & Mumbai
Usership
Must be a frequent QSR consumers.
Must do dine-in at least twice in QSRs a month.
Regular consumer of BK & McDonalds.
Lapser of BK & McDonalds consumer.
Mix of Veg & Non-veg consumer.
Must consume burger at least 1- 2 times a month from any QSR.
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