top of page
output-onlinegiftools (9) (1).gif

Chewing Over Choices: What Drives Gum Brand Loyalty and Consumer Perceptions?

image

Research Objectives

  • To understand Client’s Brand Chewing gum - the key values associated, role and impact of all its mix elements, strengths, weaknesses of the brand, functional and emotional image

  • Understanding the differences and similarities between two different products from same client’s brand with regards to the functional, emotional and image values

Approach and Methodology

Focus Group Discussion

  • With 8 people,

  • Lasting up to 90 minutes

  • At a Central Venue,

Sample Size: 18 FGDs

Market: Delhi, Mumbai & Bangalore

Target Group

  • Male and female

  • NCCS A/B/C

  • Age: 11-24 years (Split into 11-14 years, 15-19 years, 20-24 years

  • School/College students, Early Jobbers

Usership

  • Must have been regularly consuming Boomer/ Happy Dent/Center Fresh/ Center Fruit for at least TWO years

  • Must be aware of different chewing gum brands like Center Fruit/Center Fresh/ Happy Dent/ Boomer/ Tic Tac etc.

  • Mix loyalist users of Center Fruit & Center Fresh across all centers

Like

Energy in a Bottle: Testing Appeal of a New Drink Category in India​'s Market

The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.

Like

Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category​ With Consumer Insights

Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.

Like

Cream Filled: Growth Blocks in Packaged Cakes and Cream Biscuits​

It uncovers consumption frequency, brand preferences, and reasons for lapsing or switching from packaged snacks. The research offers nuanced insights into evolving habits around cakes, cream biscuits, and chocolate cookies across youth and family audiences

GET IN TOUCH WITH US!

We would love to hear from you! Whether you have a question about our services or need assistance, feel free to reach out.

bottom of page