Research Objectives
360 degree understanding of the consumers and their interaction/usage of the category as well as the brand(s).
Unravelling the key category codes… The role, need, payoff attached to online food ordering as a category.
Exploring expectations and need gaps that can be addressed in the category going forward.
Key perceptions, associations and imagery of the top brands in the category.
Target Group
Males & Females
18-32 Years
Student, Bachelors and Young Family
SEC: A1/A2
Approach and Methodology
Extended Group Discussion
With 8 Respondents
Lasting up to 2.5 hours
At a central location
SAMPLE SIZE: 15 EGDs
MARKET: Delhi, Bangalore, Hyderabad, Nagpur & Kochi
Usership
Must be a frequent online food ordering consumer.
Mixed of heavy Zomato, Swiggy and Foodpanda users.
Infrequent/Non-User of Swiggy, Zomato and Food panda or the category.
