Cracking the Cookie Code: Do the Scripts Make it Crave-worthy?

To test and evaluate script(s) developed for the new cookie developed by client’s brand.

Spontaneous Reactions: Instant thoughts and feelings that emerge from the script

Attention Hook: The defining moment/highlight of the script

Appeal and Likeability: Key likes and dislikes on various elements of the script

Comprehension: Assess if the intended message is easy to understand

Relevance: The applicability of the product for the consumer

Persuasiveness: Whether the script is able to create desire in the consumer to prompt trial