Diabetic Nutrition: What Shapes Consumer Choices and Purchase Decisions?

Research Objectives

Evaluating the concept routes on key parameters like comprehension, appeal, relevance, freshness, credibility, and effectiveness in driving purchase intent

Identifying the preferred communication route – Understanding the likes/ dislikes and providing improvement cues (if any)

Approach and Methodology

Focus Group Discussions (FGDs)

With 6 consumers

Lasting up to 120 minutes

At a central venue

Sample Size: 8 FGDs

Market: Bangalore & Kolkata

Target Group

Male & Female

NCCS A

30-50 years (30-40 yrs, 41-50 yrs)

Equal mix of recently diagnosed (<6 months) diabetics and relatively long standing (diagnosed diabetics since 2-3 years) in each group

Usership

Primary Decision Maker in the purchase of powdered nutritional supplements

Diabetic Powder Users: Suffering from diabetes and using diabetes specific protein / nutrition powders, since at least 3 months

General Powder Users: Suffering from diabetes and using general protein / nutrition powders, since at least 3 months

Back To All

Lens of Choice: What Drives or Delays Cataract Surgery Decisions?

This study delves into the cataract treatment journey, exploring patient decisions surrounding intraocular lenses (IOL). The comprehensive research uncovers emotional and rational barriers, cost considerations, and brand perceptions that influence treatment choices and pathways.

Health at Birth: Status of Infant Warmers in Public Hospitals and Neonatal Care

This study assesses the availability and functionality of infant warmers and resuscitation devices in public hospitals. Conducted through interviews with medical heads across different facility levels, it captures the current state of neonatal infrastructure.

Doctor’s Orders: What Influences Hospital Selection and Patient Expectations?

This study examines the consumer journey from a serious ailment to hospital selection, focusing on experience in decision-making. Through interviews across key cities, it identifies factors influencing hospital choice, patient expectations, and the impact of prior healthcare experiences.

GET IN TOUCH WITH US!

We would love to hear from you! Whether you have a question about our services or need assistance, feel free to reach out.