%20(1)_gif.gif)
Digital Gifting Trends: Why Gift Cards Are Abandoned and How to Improve
Research Objectives
To identify the key consumer problems related to our product flow on the app.
Intent is to identify improvement areas needed from a product perspective which we can take to the Product team.
Approach and Methodology
One-on-One Interview
Lasting up to 60 minutes
At a client’s lab
Sample Size: 12 IDIs
Market: Delhi NCR
Target Group
Male & Female
NCCS A1
25-45 years
Usership
Online Gift Card Buyers from MMT/Amazon/Lifestyle/Shopper Stop
Intender: Who has searched for a Gift card on the client’s app but has not purchased it.
Pay or Play: Attitudes Toward Streaming Services Among Indian Audience
This study explores attitudes toward streaming video content through paid (SVOD) and ad-supported (AVOD) platforms. The research reveals triggers for subscription, content loyalty, user engagement, and how pricing and content access shape user preference.
Swipe Right on Insight: Dating and Matrimony App Landscape in India's Modern Era
This study explores evolving perceptions of dating and matrimony apps. It examines motivations, barriers, and differences between different online platforms. The insights reveal how consumers navigate love, social pressure, and digital identities in modern India.
Click-to-Eat Culture: Consumer Dynamics in the Online Food Ordering
This study investigates how young urban consumers perceive and engage with online food delivery platforms. The detailed findings uncover distinct brand images, evolving user preferences, and key opportunities to enhance app engagement, customer satisfaction, and loyalty.