Research Objectives
To understand how people use banking services, current shortfalls in banking, and improvements needed going ahead.
Feedback on current products to identify areas of improvement, as well as get input on new products and services that banks would want to launch.
Target Group
Male & Female
21-24 Years, 25-34 Years & 35-45 Years
College Students, YWA, Salaried and Self-Employed Professional or Business
SEC: A1/A2
Married/Unmarried
Approach and Methodology
Mini Group Discussion
With 5 respondents
Lasting up to 90 minutes
At a central Venue
In-Depth Interview
SAMPLE SIZE: 18 MGDs & 36 IDIs
MARKET: Delhi, Kolkata, Mumbai, Bangalore, Chennai & Lucknow
Usership
Must have a saving account with ICICI, HDFC, Axis, Kotak Mahindra Bank, Yes Bank, Citi Bank, Standard Charted Bank and HSBC Bank.
Mixed of:
Value Banking (VB)
Privileged Banking (PB)
Wealth Management (WM)
Must be using internet banking for NEFT, Fund Transfer and paying Credit Card bill
Must be using banking apps on their mobile.
