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Emerging vs Experienced: How Banking Preferences Evolve Across Ages

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Research Objectives

  • To understand how people use banking services, current shortfalls in banking, and improvements needed going ahead.

  • Feedback on current products to identify areas of improvement, as well as get input on new products and services that banks would want to launch.

Approach and Methodology

  • Mini Group Discussion

  • With 5 respondents

  • Lasting up to 90 minutes

  • At a central Venue

  • In-Depth Interview

  • SAMPLE SIZE: 18 MGDs & 36 IDIs

  • MARKET: Delhi, Kolkata, Mumbai, Bangalore, Chennai & Lucknow

Target Group

  • Male & Female

  • 21-24 Years, 25-34 Years & 35-45 Years

  • College Students, YWA, Salaried and Self-Employed Professional or Business

  • SEC: A1/A2

  • Married/Unmarried

Usership

  • Must have a saving account with ICICI, HDFC, Axis, Kotak Mahindra Bank, Yes Bank, Citi Bank, Standard Charted Bank and HSBC Bank.

  • Mixed of:

  • Value Banking (VB)

  • Privileged Banking (PB)

  • Wealth Management (WM)

  • Must be using internet banking for NEFT, Fund Transfer and paying Credit Card bill

  • Must be using banking apps on their mobile.

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