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From Aisle to Aisle: Inside the Travel Bag Choices of Modern Travelers
Research Objectives
To interact with consumers and understand key triggers and barriers towards purchasing bags.
Mapping the journey for the consumer and understanding how they shift to any brand.
Understand the functional benefits as well as the emotional pay offs associated with client brand and how differentiated is it from competition brands
Approach and Methodology
Consumer Connect
Lasting up to 1 hour
At consumer’s home
SAMPLE SIZE: 40 IDIs
MARKET: Delhi & Mumbai
Target Group
Male
25-40 Years
Working, Self Employed, Business
SEC: A
Usership
Must have travelled either domestically or internationally at least 3 times in the last 1 year.
Must have purchased a travel bag in the last 6-12 months.
Mixed of Backpack Purchasers, Suitcase/Big Luggage purchasers and Strolley/ Duffle/ Overnight Luggage Purchasers
Mixed of VIP, Wildcraft, Samsonite, Safari and American Tourister.
Styled by Choice: What Drives Loyalty in Fashion Choices and Sustained Preferences
This study investigates fashion brand loyalty through 30 in-depth interviews conducted in Bangalore. Focusing on loyalists of various brands, it captures emotional and rational drivers, key touchpoints across the customer journey, and the values shaping sustained brand preference.