top of page
From Bean to Brand: Exploring Café Culture and Coffee Preferences in India
Research Objectives
To understand competition brand perception, key drivers, category understanding and value propositions around café culture in India.
Target Group
Male & Female
18-35 years
Student/ Working Professional
SEC – /A1/A2
Approach and Methodology
Extended Group Discussions
2-2.5 hours
At a central location
SAMPLE SIZE: 18 EGDs
MARKET: Delhi, Mumbai & Bangalore
Usership
Frequent coffee consumers (At least once a week/ 4-5 times a month at an OOH coffee shop)
A mix of users from Starbucks, Blue Tokai, Third Wave & Tim Hortan.
Mobile Website Coming Soon.
+91 8447601778
+91 8076530971
Looking forward to hearing from you.
bottom of page