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Case Studies

E-Commerce​

From Cart to Commercial: How Club Factory's TVCs Shape Perception

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • Understanding brand perceptions of Club Factory and assess reactions to the latest TVCs.

Target Group

  • Male & Female

  • 18-24 Years and 25-30 Years

  • Students & Working Adults

  • SEC: A & B

Approach and Methodology

  • Focus Group Discussion

  • With 8 Respondents

  • Lasting up to 1.5 hours

  • At a Central Venue

SAMPLE SIZE: 9 FGDs

MARKET: Delhi, Lucknow & Pune

Usership

  • Aware of Club Factory (Mix of purchasers and non-purchasers)

  • Aware of Club Factory recent TVCs

  • Frequent users of e-commerce (Amazon, FlipKart, Jabong, etc.)

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