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Case Studies

FMCG​

Gifted Delights: Consumer Triggers and Barriers in FMCG Gifting Packs​

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

Exploring the Gifting Potential and the purchase behavior, motivations, triggers and barriers of consumers for client’s brand.

Target Group

  • Males and Females

  • 21 to 40 years

  • Single, Married without kid, family, married with kids

  • SEC A & B

Approach and Methodology

  • Focus Group Discussion

  • With 8 Respondents

  • 1.5 to 2 hours

  • At a central location

SAMPLE SIZE: 16 FGDs

MARKET: Delhi, Mumbai, Bangalore & Kolkata

Usership

  • All gift chocolates/ sweets / biscuits/ juices during festivals.

  • All to be outgoing for window shopping, grocery shopping, eating etc.

  • Mix user of Cadbury Celebrations, Britannia Gift packs, Haldiram Gift packs etc.

Consumer Immersion

Snacking Gets Smarter: Mapping India’s Health-Conscious Snackers

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Consumer Immersion

Unpacking Snacking Trends and Packaging Perceptions

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