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Gifted Delights: Consumer Triggers and Barriers in FMCG Gifting Packs
Research Objectives
Exploring the Gifting Potential and the purchase behavior, motivations, triggers and barriers of consumers for client’s brand.
Approach and Methodology
Focus Group Discussion
With 8 Respondents
1.5 to 2 hours
At a central location
SAMPLE SIZE: 16 FGDs
MARKET: Delhi, Mumbai, Bangalore & Kolkata
Target Group
Males and Females
21 to 40 years
Single, Married without kid, family, married with kids
SEC A & B
Usership
All gift chocolates/ sweets / biscuits/ juices during festivals.
All to be outgoing for window shopping, grocery shopping, eating etc.
Mix user of Cadbury Celebrations, Britannia Gift packs, Haldiram Gift packs etc.
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