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Case Studies

CPG​

Hair to Stay: Real Consumer Feedback

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

Understand the purchasing behavior, trigger and barriers toward client’s brand and feedback on recent product launched in the market.

Target Group

  • Females

  • 25-35 years

  • Working Women and Homemakers

  • SEC: A

SAMPLE SIZE: 10 IDIs

MARKET: Delhi

Approach and Methodology

  • Consumer Connect

  • Lasting up to 45 Minutes

  • At Consumer’s home

SAMPLE SIZE: 10 IDIs

MARKET: Delhi

Usership

  • Must be users of the recently launched Dabur Almond Shampoo  

  • Must be bottle users (no sachets)

  • Must be using the product for the last 1 month at least

  • Must be the key decision maker for buying the product

Consumer Immersion

Fresh Insights: Drivers and Barriers to Purchase for Air Fresheners

Read more

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