Hair to Stay: Real Consumer Feedback, Purchasing Behavior, and Product Insights

Research Objectives

Understand the purchasing behavior, trigger and barriers toward client’s brand and feedback on recent product launched in the market.

Approach and Methodology

Consumer Connect
Lasting up to 45 Minutes
At Consumer’s home

SAMPLE SIZE: 10 IDIs

MARKET: Delhi

Target Group

Females
25-35 years
Working Women and Homemakers
SEC: A

Usership

Must be users of the recently launched Dabur Almond Shampoo
Must be bottle users (no sachets)
Must be using the product for the last 1 month at least
Must be the key decision maker for buying the product

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