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Research Objectives
To understand the Cataract Patient Journey for IOL (Intra Ocular Lens) in terms of triggers and barriers, cost, and awareness
Target Group
Male & Female
50-75 Yrs
Working/ Retired people
SEC: A1+
Active lifestyle people
Approach and Methodology
Focus Group Discussion
With 8 Respondents
Lasting up to 2 hours
At a central Venue
SAMPLE SIZE: 09 FGDs
MARKET: Delhi, Mumbai & Bangalore
Usership
Must be a cataract patient with a moderate or severe condition.
Patients and IOL Users
Patients who have gone through a particular brand of IOL treatment.
Patients and IOL Considerers
Patients considering cataract surgery and non-rejector / considerer of premium IOL.
Family Members of cataract patients
Family members of cataract patients.
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