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Love at First Sight: How Consumers Bond with QLED TVs and Perfect Picture Quality
Research Objectives
Consumer deep dive to explore the philosophy ‘technology of loving’ in context of TV category
Consumer life connect between ‘Technology of loving’ as a philosophy & client’s brand TV functional claim of ‘Perfect Picture Quality’
Ad evaluation of Client’s QLED commercial vis-à-vis Competitive communication
Approach and Methodology
Focus Group Discussion
With 8 people,
Lasting up to 90 minutes
At a Central Venue,
Sample Size: 12 FGDs
Market: Delhi, Mumbai & Kolkata
Target Group
Male and female
NCCS A
Age: 26-35 years (Split into 26-31 years, 32-35 years
Early Jobbers, Working Professionals
Usership
Must be owners and current users of Samsung/Sony/LG flat-screen
TV (Mix of LED & LCD)
The Owned Screen size of the TV should be at least 40 Inches and can be more
Must have bought this TV in the last 6 months
Must have been the decision maker on the purchase
Must have selected the TV after carefully evaluating all the available options
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