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Money in Motion: Understanding Financial Flows Across India
Research Objectives
To understand consumer attitudes and behavior towards wiring/sending money across both personal and professional fronts.
Deep dive into the current client payment bank usage and behavior.
Approach and Methodology
Focus Group Discussion
With 8 respondents
Lasting up to 1.5 hours
At a Central Venue
SAMPLE SIZE: 22 FGDs
MARKET: Delhi, Mumbai, Jaunpur & Behrampur
Target Group
Male & Female
20-40 Years
Blue Collar Workers/ Small Traders
SEC: B/C
Usership
Migrants – Sending Money to Family back home
Receivers – Family members receiving money
Underbanked Consumers - Low Income Groups
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