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Case Studies

BFSI

Money in Motion: Understanding Financial Flows Across India

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Research Objectives

  • To understand consumer attitudes and behavior towards wiring/sending money across both personal and professional fronts.

  • Deep dive into the current client payment bank usage and behavior.

Target Group

  • Male & Female

  • 20-40 Years

  • Blue Collar Workers/ Small Traders

  • SEC: B/C

Approach and Methodology

  • Focus Group Discussion

  • With 8 respondents

  • Lasting up to 1.5 hours

  • At a Central Venue

SAMPLE SIZE: 22 FGDs

MARKET: Delhi, Mumbai, Jaunpur & Behrampur

Usership

  • Migrants – Sending Money to Family back home

  • Receivers – Family members receiving money

  • Underbanked Consumers - Low Income Groups

Consumer Immersion

Short-Term, Big Impact: Decoding Microfinance Realities and Client Bank Perceptions

Read more

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