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Plastic to Points: Traveler Preferences for Co-Branded Credit Cards
Research Objectives
Understanding key expectations and attitudes towards Co-Branded Credit Cards
Identifying key need gaps with the current offerings
Evaluating client’s concept/proposition on key parameters
Approach and Methodology
Mini Group Discussion
With 5 Respondents
Lasting up to 1.5 hours
At a central location
SAMPLE SIZE: 12 MGDs
MARKET: Delhi, Mumbai & Bangalore
Target Group
Male
25-45 Years
Working, Businessman
SEC: A1+
Married with/out kid
Usership
Must have made minimum of 5 hotel/flight transactions in the last 1 year through OTA.
Mix of Co-Branded Credit Card Users and Non-Users (50:50).
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