top of page

Case Studies

Travel​

Plastic to Points: Traveler Preferences for Co-Branded Credit Cards​

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • Understanding key expectations and attitudes towards Co-Branded Credit Cards

  • Identifying key need gaps with the current offerings

  • Evaluating client’s concept/proposition on key parameters

Target Group

  • Male

  • 25-45 Years

  • Working, Businessman

  • SEC: A1+

  • Married with/out kid

Approach and Methodology

  • Mini Group Discussion

  • With 5 Respondents

  • Lasting up to 1.5 hours

  • At a central location

SAMPLE SIZE: 12 MGDs

MARKET: Delhi, Mumbai & Bangalore

Usership

  • Must have made minimum of 5 hotel/flight transactions in the last 1 year through OTA.

  • Mix of Co-Branded Credit Card Users and Non-Users (50:50).


Consumer Immersion

From Aisle to Aisle: Inside the Travel Bag Choices of Modern Travelers

Read more

All Case Studies

Untitled.png

Mobile Website Coming Soon.

+91 8447601778

+91 8076530971

  • Instagram
  • Facebook
  • Whatsapp
  • LinkedIn

Looking forward to hearing from you.

bottom of page