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Short-Term, Big Impact: Decoding Microfinance Realities and Client Bank Perceptions
Research Objectives
Understand the current micro-finance structure that exists.
Perception of Client Payment Banks and the small term loan proposition.
Deep dive into understanding the expectations and modalities from a short-term loan.
Approach and Methodology
Focus Group Discussion
With 8 respondents
Lasting up to 1.5 hours
At a Central Venue
SAMPLE SIZE: 14 FGDs
MARKET: Sohna, Coimbatore, Ganjam, Surat & Gorakhpur
Target Group
Male
25-45 Years
Blue Collar Workers/ Small Traders
SEC: B/C
Usership
Take small loans occasionally from unorganized players/individuals for short term and pay back their loan with interest.
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