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BFSI

Short-Term, Big Impact: Decoding Microfinance Realities and Client Bank Perceptions

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • Understand the current micro-finance structure that exists.

  • Perception of Client Payment Banks and the small term loan proposition.

  • Deep dive into understanding the expectations and modalities from a short-term loan.

Target Group

  • Male

  • 25-45 Years

  • Blue Collar Workers/ Small Traders

  • SEC: B/C

Approach and Methodology

  • Focus Group Discussion

  • With 8 respondents

  • Lasting up to 1.5 hours

  • At a Central Venue

SAMPLE SIZE: 14 FGDs

MARKET: Sohna, Coimbatore, Ganjam, Surat & Gorakhpur

Usership

Take small loans occasionally from unorganized players/individuals for short term and pay back their loan with interest.

Consumer Immersion

Money in Motion: Understanding Financial Flows Across India

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