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Sip or Skip: Evaluating Ready-to-Drink Alcoholic Beverage Concepts
Research Objectives
To evaluate multiple RTD propositions on their Appeal, Relevance & ultimately Purchase Intention to arrive at a winner.
To gauge the Acceptance of an RTD product from the House of client’s brand.
Approach and Methodology
Focus Group Discussions
120 Minutes
At central location
SAMPLE SIZE: 10 FGDs
MARKET: Bangalore
Target Group
Male & Female (40:60)
25-34 years
Single, Married
Salaried/ Self Employed
SEC – A1
Usership
Current consumers of RTD (Breezer) /cocktails/white spirits- gin, vodka, rum, tequila
Should drink the above in 7 out of 10 drinking occasions
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