Research Objectives
Understanding the profile of the ‘health conscious’ consumers and their associations/interaction with ‘healthy snacks’
Unravelling the consumer usage and attitude towards ’Healthy snacks’ as a category
Target Group
Male & Female
18-24 Years and 25-34 Years
Student, Early Jobber and Working
SEC: A1+
Approach and Methodology
Focus Group Discussion
With 8 Respondents
Lasting up to 2 hours
At a Central Venue
Consumer Home Visit
Lasting up to 2 hours
SAMPLE SIZE: 12 FGDs & 9 CHVs
MARKET: Delhi, Mumbai & Bangalore
Usership
Consumers of premium, healthy snacks.
Like to experiment with food and flavours.
Must be consuming premium healthy snacks at least 2-3 times a week.
The premium healthy snack consumed must be at least INR. 400-500 a KG [could be buying packs which are less than a kg].
Must have bought these premium healthy snacks from stores or online and must not receive them as gift.
Must be a decision maker for the purchase of premium healthy snacks/namkeen.
