Styled by Choice: What Drives Loyalty in Fashion Choices and Sustained Preferences

Research Objectives

Mapping the journey for the consumer and understanding how the shift to their favorite clothing brand.

Consumer profile of the client’s brand Consumer. The pen portrait, various touch points and motivations, anxieties, values, attitude and behavior.

Understand the reasons for preferring client’s brand and the image drivers associated with these. Understand the various factors that have contributed to the current brand image

Approach and Methodology

In-Depth Interviews

Lasting up to 1.5 hours

At a Central Venue

SAMPLE SIZE: 30 IDIs

MARKET: Delhi, Mumbai & Bangalore

Target Group

Male & Female

28-35 Years

Working Professional

SEC: A1+

Usership

Fab India Loyalist Consumer

H&M Loyalist Consumer

Zara Loyalist Consumer

Biba Loyalist Consumer

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From Aisle to Aisle: Inside the Travel Bag Choices of Modern Travelers

This study tracks consumer preferences in travel bags through 40 in-depth interviews conducted in Delhi and Mumbai. It maps the purchase journey, explores emotional and functional drivers, and analyzes brand positioning for VIP, Wildcraft, Samsonite, Safari, and American Tourister.

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