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Swipe Right on Insight: Dating and Matrimony App Landscape in India's Modern Era
Research Objectives
Dating perceptions in India with key city similarities and differences.
Dating and matrimony apps landscape in India - pain points, what has changed, influences etc.
Dating and matrimony app worlds - perceptions, motivations,
barriers, competitor landscape, audience illumination.
Client’s brand perceptions and insight.
Approach and Methodology
In-Depth Interview
Virtual Interview
90 minutes
SAMPLE SIZE: 36 IDIs
MARKET: Delhi + Gurgaon, Mumbai, Ahmedabad, Bangalore, Kolkata & Hyderabad
Target Group
Male & Female
21-30 years
SEC: A
Single or Dating someone
College student and working
Usership
Must not be in a relationship and looking to date/meet people.
Mix user of Dating apps – Tinder, Bumble, Hinge, QuackQuack and Scout.
Mix user of matrimony apps – Shaadi.com, Bharat Matrimony and Jeevansathi.com
Must be open to using dating apps in the future.
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