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Research Objectives
To test and evaluate the client’s brand app with consumers.
Target Group
Male
18-22 Years and 23-26 Years
Student & Early Jobber
SEC: A
Approach and Methodology
Spotlight Focus group discussions
With 8 Respondents
Lasting up to 2 hours
At a Central Venue
SAMPLE SIZE: 16 FGDs
MARKET: Delhi, Mumbai, Kolkata & Bangalore
Usership
Must be users of food apps like Swiggy, Zomato, Dominos, Food Panda etc.
Must be using these food apps for ordering food from QSR – KFC, Domino’s, Pizzahut, Burger King, Tacobell etc.
Must be owning a smartphone worth atleast 15k.
Must be tech savvy.
Mobile Website Coming Soon.
+91 8447601778
+91 8076530971
Looking forward to hearing from you.
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