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Swipe to Serve: How Do Consumers Interact with the Client's App and Evaluate Usability?
Research Objectives
To test and evaluate the client’s brand app with consumers.
Approach and Methodology
Spotlight Focus group discussions
With 8 Respondents
Lasting up to 2 hours
At a Central Venue
SAMPLE SIZE: 16 FGDs
MARKET: Delhi, Mumbai, Kolkata & Bangalore
Target Group
Male
18-22 Years and 23-26 Years
Student & Early Jobber
SEC: A
Usership
Must be users of food apps like Swiggy, Zomato, Dominos, Food Panda etc.
Must be using these food apps for ordering food from QSR – KFC, Domino’s, Pizzahut, Burger King, Tacobell etc.
Must be owning a smartphone worth atleast 15k.
Must be tech savvy.
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