Research Objectives
To understand consumers interaction with similar category snacking : muffins, cupcakes, croissant etc.
Detailed evaluation of the packaging, the product, the proposed pricing and the name options on key parameters
Understanding key imagery associations with the product/packaging and therefore possible positioning cues
Evaluating feedback on another new product (stuffed kulcha) and its packaging as well as proposed pricing.
Target Group
Females: 30-45 Yrs
Kids: 7-12 Years (School Student)
School Students, Working, Housewife
SEC: A/B
Married with kid
Approach and Methodology
Focus Group Discussion
With 8 Respondents
Lasting up to 1.5 hours
At a central location
SAMPLE SIZE: 4 FGDs
MARKET: Delhi
Usership
Frequent consumers of bakery products like Croissant, muffins, Kulchas, Pav etc.
Must be consuming these products at least 2-3 times a month.
Open to trying new products during the discussions.
