Unpacking Snacking Trends and Packaging Perceptions for Bakery Treat Lovers

Research Objectives

To understand consumers interaction with similar category snacking : muffins, cupcakes, croissant etc.
Detailed evaluation of the packaging, the product, the proposed pricing and the name options on key parameters
Understanding key imagery associations with the product/packaging and therefore possible positioning cues
Evaluating feedback on another new product (stuffed kulcha) and its packaging as well as proposed pricing.

Approach and Methodology

Focus Group Discussion
With 8 Respondents
Lasting up to 1.5 hours
At a central location

SAMPLE SIZE: 4 FGDs

MARKET: Delhi

Target Group

Females: 30-45 Yrs
Kids: 7-12 Years (School Student)
School Students, Working, Housewife
SEC: A/B
Married with kid

Usership

Frequent consumers of bakery products like Croissant, muffins, Kulchas, Pav etc.
Must be consuming these products at least 2-3 times a month.
Open to trying new products during the discussions.

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