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With Great Data Comes Great Mobile Internet Boom and Enhanced User Insights
Research Objectives
To understand mobile internet behavior
To understand barriers to high data usage
To gauge reactions to concepts on key parameters such as
appeal, uniqueness, comprehension, relevance, etc.
Approach and Methodology
Focus Group Discussions
With 8 Respondents
Lasting up to 90 minutes
At a central venue
Sample Size: 12 FGDs
Market: Delhi, Mumbai, Bangalore & Kolkata
Target Group
Male
NCCS A/B
18-21 years
College Students
Usership
4G Smartphone users
Prepaid consumers
JIO USERS
Heavy data users [> 5 GB per month]
Can be Multi-Simmers
AIRTEL 3G USERS
Heavy data users [> 1 GB per month]
VALUE BRAND USERS
Mix of Aircel, Tata Docomo & Reliance –should be their primary SIM
Airtel/Idea/Vodafone to be the secondary SIM
Moderate data users [> 500 MB per month]
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