Quantitative Research 

Quantitative market research represents a smaller part of our total activity than our qualitative work, but at Think Design, we recognise the value of both forms of primary research. Many clients see the synergistic benefit of using qualitative and quantitative methods together.

 

Quantitative market research is ideal for answering the ‘What?’, ‘Where?’, ‘When?’, ‘Which?’ and, to some extent, the ‘How?’ questions that brand and business owners face. This is particularly useful if you are looking to quantify answers or opinions. This research tends to give hard facts and figures which are often measured over time and allow for direct comparisons with different research studies.