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Case Studies

Automotive​

Exploring Brand Engagement During Motorcycle Riding Events​

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • Understanding the consumer attitude towards riding and exploring the key payoffs associated with their love for riding.

  • Unravelling the consumer experience and culture associated with the respective riding events.

  • Identify opportunities for further engaging and partnering the consumers during these riding events.

Target Group

  • Male

  • 21-35 Years

  • Student, Early Jobber, Working Professional

  • SEC: A1+

Approach and Methodology

  • In-Depth Interview

  • Lasting up to 1.5 hours

  • At a Central Venue

SAMPLE SIZE: 18 IDIs

MARKET: Delhi, Mumbai, Pune & Lucknow

Usership

  • Purchased a Royal Enfield, KTM, TVS Ronin, Dominar, Jawa etc. 300+cc Bike in the last 6-12 months.

  • Must be going for at least one 500km ride in 3 months.

  • Must be using his bike for daily commute.

Consumer Immersion

Two Wheels, One Identity: How Consumers Make Their Next Big Bike Move

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