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First Impressions: Psychology Behind Liquor Packaging and Consumer Appeal
Research Objectives
To evaluate two-pack designs and gather a
comprehensive understanding of what is working and what is not working
Approach and Methodology
Mini Group Discussion & One-on-One Interview
With 5 people, One-on-one Interview
Lasting up to 120 minutes
At a Central Venue
Sample Size: 10 MGDs & 10 IDIs
Market: Delhi, Gurgaon & Noida
Target Group
Male & Female
NCCS A
22-25 years
College Pass outs & Early Jobber
Usership
Core Vodka drinkers
Magic Moments Loyalist
Smironoff Loyalist
Absolute Loyalist
The Evolution of Beer Consumer Behavior: Crafting Emotional Connections
This case study examines the process of building a brand muse for key client portfolio brands and their competitors. By analyzing brand essence, personality, and values, it highlights how emotional connections and strategies are crafted to guide positioning and marketing efforts.
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