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First Impressions: Psychology Behind Liquor Packaging and Consumer Appeal

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Research Objectives

  • To evaluate two-pack designs and gather a

comprehensive understanding of what is working and what is not working

Approach and Methodology

Mini Group Discussion & One-on-One Interview

  • With 5 people, One-on-one Interview

  • Lasting up to 120 minutes

  • At a Central Venue

Sample Size: 10 MGDs & 10 IDIs

Market: Delhi, Gurgaon & Noida

Target Group

  • Male & Female

  • NCCS A

  • 22-25 years

  • College Pass outs & Early Jobber

Usership

  • Core Vodka drinkers

  • Magic Moments Loyalist

  • Smironoff Loyalist

  • Absolute Loyalist

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