First Impressions: Psychology Behind Liquor Packaging and Consumer Appeal

Research Objectives
To evaluate two-pack designs and gather a
comprehensive understanding of what is working and what is not working
Approach and Methodology
Mini Group Discussion & One-on-One Interview
With 5 people, One-on-one Interview
Lasting up to 120 minutes
At a Central Venue
Sample Size: 10 MGDs & 10 IDIs
Market: Delhi, Gurgaon & Noida
Target Group
Male & Female
NCCS A
22-25 years
College Pass outs & Early Jobber
Usership
Core Vodka drinkers
Magic Moments Loyalist
Smironoff Loyalist
Absolute Loyalist
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