From Paper to Pavement: How Print Ads Influence Scooter Purchase Decisions

To evaluate print ads
To understand the potential of the ideas
To arrive of the print ad which would create a stronger disposition towards the client’s brand in print media.

SAMPLE SIZE: 16 FGDs

MARKET: Chennai, Cochin, Ahmedabad & Ludhiana

Intend to buy an ungeared scooter in the next 2 months.
Must be a sole decision maker in the decision of purchase of an ungeared scooter.
Must have taken some action for buying an ungeared scooter
Intenders of brands Activa, Access, Maestro, Dio, Wego, Ray
Must be the decision maker for an ungeared scooter purchase.