Research Objectives
Brief look into consumer’s international travel behaviour
Understanding the travel planning and key points considered while booking international flights.
Understanding the category barriers and key barriers to book with OTAs.
Target Group
Male
25-45 years
Working Professional & Businessman
SEC – A1+
Approach and Methodology
Focus Group Discussions
With 6 Respondents
1.5-2 hours
At a central location
SAMPLE SIZE: 14 EGDs
MARKET: Delhi, Bangalore, Surat, Lucknow, Ludhiana, Kochi & Patna
Usership
Travelled international in last 8 months
Purchasing International Flight through travel agent (mix of a-la-carte & holiday package)
Purchasing International Flight online (MMT, GI, Cleartrip, Booking.com & direct- airlines)
Travelled destination - Indonesia/ Singapore/ US/Canada/ Middle East/UAE/ European Nations.
