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Raising the Bar: Disrupting the Alcohol Industry with Music and Football Insights
Research Objectives
Understand the passion point consumption behavior to select passion point for community
Understand the unmet needs of football fan & music fan respectively.
Explore the potential solutions that can satisfy the unmet needs of the consumers.
Approach and Methodology
Focus Group Discussion
With 6 people
Lasting up to 120 minutes
At a Central Venue
Sample Size: 12 FGDs
Market: Delhi, Mumbai & Kolkata
Target Group
Male & Female
Lifestyle people
25-29 years
Equal mix of music and football lovers
Usership
Must be listening to music daily.
Must be a hardcore football lover and watch live football on TV/Stadium.
Must be consuming premium beer – Budweiser, Corona, Hoegaarden, etc.
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