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Ride the Revolution: Understanding EV Two-Wheeler Adoption and Subscription
Research Objectives
To understand which of the purchase and ownership models help overcome barriers of cost and affordability for the consumer.
Understand consumer reaction to specific concepts for purchase.
We will understand consumer reactions to the idea of a subscription in owning and maintaining a scooter.
Approach and Methodology
Focus Group Discussion
With 6 Respondents
2 Hours
At a central location
SAMPLE SIZE: 8 FGDs
MARKET: Delhi, Mumbai, Bangalore & Chennai
Target Group
Female & Male
21-30 years & 31-34 years
SEC: A/B
Single and married with/out kid
Working Professional
Usership
Purchased a new EV scooter in the past 3-6 months.
Mixed user of Honda Activa, Bajaj Chetak, TVS iQube/X OLA S1 X/ S1 Pro, Ather Rizta/ 450X and Hero Optima.
Must be using her scooter for daily commute.
Must be the main decision maker for purchasing in terms of brand selection.
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