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Selling Simplified: Exploring Consumer Experience in Car Resale Journeys
Research Objectives
To understand the car selling process from a consumer’s perspective.
- To understand how our client can assist them in the selling process by making automobile-related information readily available
- To understand if they would prefer buying used car(s) from our client if they feel included in the process of informed decision making.
Approach and Methodology
Couple Interviews
Up to 120 Minutes
At a central location
In-Depth Interviews
Up to 120 Minutes
At a central location
SAMPLE SIZE: 6 Couple Interviews & 6 IDIs
MARKET: Delhi NCR
Target Group
Couple, Male & Female
25-45 years
Single, Married with/out kid
Salaried/ Self Employed
SEC – A1/A2
Those who sold their cars within 0-2 months from the beginning of our recruitment
Those who have sold their car, bought for below 6 lakhs, 7-8 lakhs and above 10 lakhs
Those who intend to sell their cars in the next 1 month or before
Usership
Those who have sold their car on online channels like OLX, Spinny, Cardekho, Car24 etc.
Those who have sold their car to channels like dealers, garage mechanics, etc.
Those who have sold their cars to/within family, relatives or friends.
They are in the process of evaluating channels of selling their car.
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