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Case Studies

Automotive

Small CC, Big Decisions: Inside the Mind of the 125cc Buyer

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Research Objectives

The objective of the study to conduct survey with the respondents who are having intention to buy a motor cycle in next three month which should not be more than 125 CC.

Target Group

  • Male

  • 21-35 Yrs

  • Student, Working and business

  • SEC: A & B

Approach and Methodology

F2F Interview

SAMPLE SIZE: 1250

MARKET: Pune, Kolhapur, Delhi, Lucknow, Agra, Patna, Jaipur, Coimbatore, Vizag and Hyderabad

Usership

  • Must be intending to purchase a motorcycle 125 CC in the next 3 months.

  • Must have visited the showroom/ spoken salesperson.

  • Mixed of

  • Bajaj : Platina, Discover

  • Hero : HF Dawn, HF Deluxe, Splendor Pro, Passion Pro, Glamour

  • Honda: Shine, Stunner

  • TVS: Star Sport, Star City

  • Suzuki: Slingshot, Hayate

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