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Small CC, Big Decisions: Inside the Mind of the 125cc Buyer and Their Choices
Research Objectives
The objective of the study to conduct survey with the respondents who are having intention to buy a motor cycle in next three month which should not be more than 125 CC.
Approach and Methodology
F2F Interview
SAMPLE SIZE: 1250
MARKET: Pune, Kolhapur, Delhi, Lucknow, Agra, Patna, Jaipur, Coimbatore, Vizag and Hyderabad
Target Group
Male
21-35 Yrs
Student, Working and business
SEC: A & B
Usership
Must be intending to purchase a motorcycle 125 CC in the next 3 months.
Must have visited the showroom/ spoken salesperson.
Mixed of
Bajaj : Platina, Discover
Hero : HF Dawn, HF Deluxe, Splendor Pro, Passion Pro, Glamour
Honda: Shine, Stunner
TVS: Star Sport, Star City
Suzuki: Slingshot, Hayate
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