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Food & Beverage

The Perfect Pour: What Makes a Whisky Stand Out?

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Research Objectives

  • This is a product evaluation study in the Whisky category of alcohol. There are multiple blends of Whiskies that has been developed with an intention to find the ones which will accelerate the category growth.

  • Understand the product characteristics which will influence the consumer liking in the market.

Target Group

  • Male

  • 21-30 Years

  • College Students, YWA, Salaried and Self-Employed Professional or Business

  • NCCS: A

  • Unmarried

Approach and Methodology

  • Quantitative (CLT)

  • Products to be tested:

  • There will be in-market Whiskies and de-branded (Blind) Whiskies to be tested.

  • There are 15 blind products

  • There are 5 in-market branded products

SAMPLE SIZE: 500

MARKET: Gurgaon & Bangalore

Usership

  • Regular consumers of whisky – consumes Whisky twice a week or more frequently.

  • Mix of core consumers and evolved consumers.

  • Definition of Evolved Consumers of Whisky

  • Owns any one of High-end smartphone, Laptop, Tablet, AirPods, Smartwatch.

  • Taken any OTT subscription or has a meal outside home at least once a week or travelled to an international destination for leisure in the past 3 years, and consumed a Premium / Luxury Whisky brand in the last 1 year

Consumer Immersion

From Bean to Brand: Exploring Café Culture and Coffee Preferences in India​

Consumer Immersion

Bite-Sized Preferences: Unpacking Expectations from QSRs

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