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Two Wheels, One Identity: How Consumers Make Their Next Big Bike Move
Research Objectives
To interact with consumers and understand key triggers and barriers towards client’s brand offerings.
Approach and Methodology
In-Depth Interview
Lasting up to 1 hour
At a Central Venue
SAMPLE SIZE: 16 IDIs
MARKET: Delhi, Mumbai, Pune & Bangalore
Target Group
Male
20-35 Years
Student, Early Jobber, Working
SEC: A
Usership
Ride More
Intending to purchase a 200+cc Bike in the next 6 months.
Considering Royal Enfield, KTM, Pulsar 220, Dominar, Avenger etc.
Currently owns a 125cc+ bike, purchase in the last 1-2 years.
Ride Pure
Purchased a Royal Enfield, KTM, Pulsar 220, Dominar, Avenger etc. 200+cc Bike in the last 6-12 months.
Must be going for at least one 200km ride in a month.
Must be using his bike for daily commute.
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