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Wired for Drive: Connected Car Features and User Experience in India
Research Objectives
To Understand the role the vehicle plays, the needs it fulfils, and the usage of the vehicle currently owned.
Detail the reasons for purchasing the current brand with focus on connected service.
Deep dive into connected facility and understand consumer reaction to that.
Understanding the need gaps in detail for the current connected facility.
Approach and Methodology
In-Depth Interview
Up to 60 Minutes
Virtual Interviews
SAMPLE SIZE: 120 IDIs
MARKET: Delhi, Jaipur & Pune
Target Group
Male & Female (70:30)
30-40 years
Single, Married with/out kid
Salaried/ Self Employed
SEC – A1
Usership
Must be a car owner and have purchased their current car worth 7-20 lakhs in the last 2 years.
Mixed brand owner of – Honda City/Civic/Jazz/CRV/Brio, Suzuki Ciaz/ Scross, Ignis, Baleno, MG Hector, Hyundai Venue
Currently using a connected car facility on a regular basis
Owns variants with connected car service available and also uses the same on a regular basis
Should be primary decision maker of the connected car vehicle and user
Connected usership
Enthusiasts- For whom connected was essential during vehicle purchase
Regular- Connected is seen as an added feature while choosing the vehicle
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