Light Ride, Big Expectations: Concept Testing for Lightweight EV Two-Wheelers
Research Objectives
To understand acceptance of light weight electric vehicle from less than 250 cc two-wheeler owners
To evaluate the concept from riding experience perspective
To assess and understand impact of brand on the concept
To gauge from two wheelers owners about charging and performance expectation
Target Group
Male & Female
18– 35 years
Student, Early Jobber, Working, Business
SEC – A1, A2 & B1
Monthly Household Income INR 40K and above
Approach and Methodology
Male & Female
18– 35 years
Student, Early Jobber, Working, Business
SEC – A1, A2 & B1
Monthly Household Income INR 40K and above
SAMPLE SIZE: 24 FGDs
MARKET: Delhi, Mumbai, Kolkata & Bangalore
Usership
Scooter Owners (110 cc - 150cc): Hero Maestro 110/125, Honda Dio / Activa (All Models), Yamaha Fascino 110/125, Piaggio Vespa 125/150, Aprilia SR125, Aprilia SR150, Suzuki Access 125 & TVS Ntorq 125.
Motorcycle Owners (110cc - 150cc): Hero Glamour, Yamaha FZ Fi, KTM DUKE 125, Hero Super Splendor, Honda SP125, Honda CB Unicorn
Motorcycle Owners (151cc - 200cc): TVS Apache 160/180/200, Bajaj Pulsar 160/180/200, Bajaj Avenger 160/180, Yamaha R15, Suzuki Gixxer 150, Hero Xtreme, Hero CB Hornet 160R, Honda X Blade, Honda Xpulse 200T.
Electric Two-Wheeler Owners: Hero Electric, Okinawa, Ather, Revolt, Okinawa, Hero Electric.
Motorcycle Owners (201cc – 500cc): Bajaj Pulsar 220/Avenger 220/Dominar 400, Yamaha FZ25, KTM DUKE250/RC250/DUKE390/RC390, Suzuki Gixxer 250, Honda CBR 250, Royal Enfield Classic 350/Bullet 350/Himalayan/Classic 500, TVS Apache RR310, Kawasaki Ninja 300, Kawasaki Ninja 400.
Purchased a Two-Wheeler in the last 3 Years
Must be the decision maker and main user of the vehicle.
Intend to purchase Two-wheeler any time more than INR 100,000/-
