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Light Ride, Big Expectations: Concept Testing for Lightweight EV Two-Wheelers

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Research Objectives

  • To understand acceptance of light weight electric vehicle from less than 250 cc two-wheeler owners

  • To evaluate the concept from riding experience perspective

  • To assess and understand impact of brand on the concept

  • To gauge from two wheelers owners about charging and performance expectation

Approach and Methodology

  • Focus Group Discussions​

  • With 6 Respondents​

  • Up to 120 Minutes​

  • At a central location​

  • SAMPLE SIZE: 24 FGDs​

  • MARKET: Delhi, Mumbai, Kolkata & Bangalore​

Target Group

  • Male & Female

  • 18– 35 years

  • Student, Early Jobber, Working, Business

  • SEC – A1, A2 & B1

  • Monthly Household Income INR 40K and above

Usership

  • Scooter Owners (110 cc - 150cc): Hero Maestro 110/125, Honda Dio / Activa (All Models), Yamaha Fascino 110/125, Piaggio Vespa 125/150, Aprilia SR125, Aprilia SR150, Suzuki Access 125 & TVS Ntorq 125.

  • Motorcycle Owners (110cc - 150cc): Hero Glamour, Yamaha FZ Fi, KTM DUKE 125, Hero Super Splendor, Honda SP125, Honda CB Unicorn

  • Motorcycle Owners (151cc - 200cc): TVS Apache 160/180/200, Bajaj Pulsar 160/180/200, Bajaj Avenger 160/180, Yamaha R15, Suzuki Gixxer 150, Hero Xtreme, Hero CB Hornet 160R, Honda X Blade, Honda Xpulse 200T.

  • Electric Two-Wheeler Owners: Hero Electric, Okinawa, Ather, Revolt, Okinawa, Hero Electric.

  • Motorcycle Owners (201cc – 500cc): Bajaj Pulsar 220/Avenger 220/Dominar 400, Yamaha FZ25, KTM DUKE250/RC250/DUKE390/RC390, Suzuki Gixxer 250, Honda CBR 250, Royal Enfield Classic 350/Bullet 350/Himalayan/Classic 500, TVS Apache RR310, Kawasaki Ninja 300, Kawasaki Ninja 400.

  • Purchased a Two-Wheeler in the last 3 Years

  • Must be the decision maker and main user of the vehicle.

  • Intend to purchase Two-wheeler any time more than INR 100,000/-

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