OUR WORK

It explores how travel connects to identity, aspiration, and lifestyle—especially among those who have visited or plan to visit Singapore. The findings spotlight how travelers research, dream, and decide—offering cues to build emotional resonance in destination marketing.

It explores the routines, motivations, and perceived benefits of a functional drink across moms, students, and young professionals. The research maps taste expectations, ideal formats, emotional payoff moments for consumption, and opportunities for brand positioning in the market.

This study unpacks the gifting behavior around sweets, chocolates, and festive hampers. It identifies triggers, brand preferences, and packaging expectations during festivals. Insights help reposition everyday FMCG items as thoughtful gifting options.

This fashion study evaluates buying behavior for sports shoes, PU sandals, and Hawai chappals. Participants reflect on brand equity for Relaxo, Bata, Campus, and others, revealing how comfort, price, purpose, and style preferences drive purchase decisions and brand loyalty.

Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.

It uncovers consumption frequency, brand preferences, and reasons for lapsing or switching from packaged snacks. The research offers nuanced insights into evolving habits around cakes, cream biscuits, and chocolate cookies across youth and family audiences

Participants aged 15–30 share what makes a great QSR TVC, comparing memorability, emotional pull, message clarity, and overall impact. The research helps refine storytelling techniques and identify what truly resonates in mass-media QSR advertising campaigns.

This fast-food study dives into the minds of QSR loyalists and lapsers to decode their burger choices. It examines perceptions of leading brands. The findings explore taste, variety, brand love, and how emotional and experiential cues impact burger loyalty.

This study investigates how Indian travelers plan and book international holidays. Insights reveal key destinations, barriers to booking via OTAs, and what inspires trust, convenience, personalization, and overall satisfaction in planning a seamless global getaway.

This study captures how young, urban consumers engage with India's emerging café culture. Participants shared perceptions of major brands, revealing motivations for café visits, emotional resonance, and the aspirational value of coffee experiences.

Focusing on video-centric smartphone usage, this telecom study uncovers how millennials choose phones for content creation and consumption. The insights help define how the client can lead in the mid-range market by tapping into creativity, digital culture, and evolving user needs.

This study examines triggers and barriers in online flight and hotel booking through group discussions. Targeting frequent and occasional travelers, it analyzes consumer journeys on online platforms. The findings pinpoint user expectations, loyalty drivers, and feature gaps.