OUR WORK

This study explores the behaviors, motivations, and perceptions of mothers who provide Health Food Drinks (HFD) to their children. It uncovers key drivers for brand preference, barriers to consistent usage, and opportunities to increase trial, loyalty, and long-term engagement with the category.

This explores the current landscape of soya chunks in North India, uncovering perspectives of both consumers and retailers. It evaluates market triggers, selling parameters, brand awareness, and preferences through in-depth interviews and quantitative surveys.

This case study explores consumer perceptions of a leading chewing gum brand, comparing two products on functional, emotional, and image values. Through 18 focus groups with regular users aged 11-24, it uncovers key brand strengths, weaknesses, and insights.

This study explores the ‘Technology of Loving’ philosophy in TVs, linking it to ‘Perfect Picture Quality.’ Through 12 focus groups in key cities with recent premium TV buyers, it also evaluates the client’s QLED ad against competitors to refine brand messaging and market positioning.

This study assesses consumer responses to a new commercial script, focusing on engagement, clarity, distinctiveness, and brand fit. Through focus group discussions across key cities, insights from burger consumers help refine the ad for stronger impact and recall.

This study explores consumer reactions to a new brand campaign, assessing comprehension, likability, believability, and emotional connection. It also evaluates persuasiveness, urgency, and brand fit through focus groups across key cities with active online shoppers.

This study explores the evolution of food ordering in India, focusing on consumer preferences, decision triggers, and platform perceptions. Through extensive focus groups across multiple cities, it analyzes strengths, weaknesses, and potential market gaps.

This study explores the consumer journey of booking train tickets online, identifying key triggers, barriers, and platform preferences. Through focus group discussions across multiple cities, it examines user behavior, digital payment adoption, and ideal value propositions.

This study examines the consumer journey from a serious ailment to hospital selection, focusing on experience in decision-making. Through interviews across key cities, it identifies factors influencing hospital choice, patient expectations, and the impact of prior healthcare experiences.

This study uncovers the deeper meaning of rice in consumer decisions and catering choices. Through in-depth discussions and expert interviews, it identifies key insights to refine brand positioning, marketing strategy, consumer engagement, and product differentiation.

This study explores consumer eating-out habits, consumption patterns, and brand perceptions. Through focus groups across key cities, it examines preferences, competitive insights, and areas for brand improvement. Findings will help refine market strategy.

This study studies consumer perceptions of alcohol beverage pack designs, identifying strengths and areas for improvement. Through group discussions and one-on-one interviews with loyal consumers across key cities, it provides insights to refine packaging for stronger appeal.