OUR WORK

This automotive study maps the evolving landscape of used car selling. The findings reveal barriers, trust points, and the emotional nuances of letting go of a car—while identifying ways the client can make sellers feel informed, empowered, confident, and in control throughout the process.

This study explores how two-wheeler and four-wheeler users interpret tyre logos and brand symbolism. It evaluates recognition, perception, and meaning attached to it. Participants also share what they recall of the logo and what it conveys about reliability, safety, and performance.

Targeting urban RTD (Ready-to-Drink) consumers, this study tests the appeal of new propositions under a popular alco-bev brand. The research identifies relevance, taste preferences, and purchase intent, offering insight into how RTDs can expand market presence.

This alco-bev study maps the Indian whiskey market. Participants evaluated taste profiles and brand associations for popular names. The research explores sensorial expectations and emotional connections, linking taste with perceived status and quality.

Focusing on users of connected car services, this study explores how tech features influence satisfaction, loyalty, and overall driving experience. It segments users by usage intensity—enthusiasts and regulars—and identifies gaps in awareness, functionality, adoption, and user experience.

This fashion study analyzes consumer experiences with leading brands. It reflects on fit, comfort, fabric quality, and design uniqueness. The research uncovers how apparel choices align with lifestyle and status cues, offering feedback on brand positioning and improvements.

Exploring the role of branded and unbranded rusks in daily routines, this study uncovers consumer perceptions, brand equity, and packaging feedback. Participants provided insights into trusted names while revealing triggers and barriers driving purchase.

This study evaluates the acceptance of lightweight electric two-wheelers among young Indian riders. It explores their riding experiences, charging expectations, and openness to electric alternatives. The findings reveal brand influence, performance priorities, and design expectations.

Focused on the interplay of online shopping and changing media habits, especially during the World Cup. The findings offer guidance on aligning brand messaging with peak media moments and lifestyle-driven retail behavior, and event-driven engagement and oppurtunities.

This study explores what “healthy food” means to Indian consumers and how digital food platforms fit into their health goals. The research uncovers motivations, app usage patterns, nutritional triggers, UX barriers, and opportunities to enhance the experience of ordering healthy meals.

This study explores perceptions around illness insurance, examining gaps between intended and perceived brand positioning. It reveals trust drivers, product awareness, decision-making factors, and the emotional landscape of financial planning in the face of health uncertainties.

This health study explores how urban consumers perceive air pollution and its impact on health. It examines behavior, preventive measures, and openness to innovation. Insights reflect both emotional anxiety and a growing need for a trusted wellness solution.